29 December, 2010

Conscious Capitalism

Hmmm... Cool, I like it! This is for real. I wonder if there are MBAs offered in conscious capitalism?

Conscious Capitalism differs from Corporate Social Responsibility (CSR) insofar as Conscious Capitalism is driven naturally and internally from within the company rather than an external notion of what counts as "socially responsible." All too often CSR either amounts to reactive attempts on behalf of corporations to placate NGOs and activists, or proactive public relations efforts that may have little to do with the core functions and culture of their company.

Conscious Capitalists are unapologetic advocates for free markets, entrepreneurship, competition, freedom to trade, property rights, freedom to contract, and the rule of law. They recognize that these are essential elements of a healthy, functioning economy, as are trust, compassion, collaboration, and value-creation.

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