12 February, 2011

Carbon Negative sounds pretty good to me

I've been mulling ideas about corporations' involvement in projects that would normally be the domain of governments, regulation, de-regulation, what profit actually means, etc. and came across this site, which quotes:

“Expect companies who are serious about GENERATION G and the environment to quickly move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile.”

How can consumers and gov'ts incentivate corporations to go that extra mile? Or should corporations be expected to just go there on their own? And how would these efforts be viewed by consumers who are skeptical and doubt the altruistic nature of the corporations?

More questions: how can companies whose reputations have been tarnished by past misdeeds regain the trust of its consumers and potential employees?

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